IKEA Trading (Thailand) Ltd.
16th Floor, SSP Tower
555 Sukhumwit 63,
Bangkok 10110
Dear Mr. Bostrom:
The purpose
of this letter is to bring to your attention, a serious service deficiency
within Ikea Bangna, which deserves to receive you personal attention.
About six
months ago, I bought a floor lamp at Ikea Bangna. After some use, the lamp became defective,
and, using your Web site, I provided Ikea with the details of my purchase and
the problem, and asked that it be rectified.
My first email was not acknowledged.
A week later, I sent a second, similar email, this one being
acknowledged by a form message telling me that Ikea would contact me, but no
one from you company did so. A week later,
I wrote to Ikea for the third time, with identical results: an acknowledgement
and a promise to contact me, but no response has ever been received.
I do not
believe that I have been singled out by Ikea for mistreatment. Rather, there is something very wrong within
an organization that provides a method for communicating with it, and then, in
spite of repeated attempts, ignores its customers. I’m sure that I am not alone in being so
neglected, and I assume that you are unaware of this deficiency within Ikea
Bagna; otherwise, you surely already would have corrected it.
I am enclosing copies of the emails
I sent to Ikea, which will provide you with the details of my purchase and the
action I requested Ikea take. I am
asking you, just as politely and as firmly as I can, to rectify the inaction of
your company to date, to contact me, and to take care of my problem with Ikea,
in a way I find satisfactory. Of
course, what you choose to do within your company, is a decision only you can
make.
Sincerely
yours,
Howard
N. Singer